{"id":61496,"date":"2025-11-05T09:00:30","date_gmt":"2025-11-05T14:00:30","guid":{"rendered":"https:\/\/www.cruisingworld.com\/?p=61496"},"modified":"2025-11-05T09:00:33","modified_gmt":"2025-11-05T14:00:33","slug":"mustang-survival-blue-friday-cleanup","status":"publish","type":"post","link":"https:\/\/www.cruisingworld.com\/people\/mustang-survival-blue-friday-cleanup\/","title":{"rendered":"Mustang Survival Expands Blue Friday Campaign for Ocean Cleanup"},"content":{"rendered":"\n
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\n Mustang Survival is rallying companies to donate part of holiday sales to ocean cleanup with Blue Friday.<\/span>\n Courtesy Mustang Survival<\/span>\n\n\t\t\t\t <\/figcaption>\n <\/section>\n\t\t\n\n\n

Instead of flash sales and doorbusters, Mustang Survival is again using Black Friday weekend to support clean oceans. The brand announced it will continue its Blue Friday initiative, donating funds to help remove plastic pollution from coastal waters and encouraging other companies to do the same.<\/p>\n\n\n\n

Blue Friday launched in 2019 as a way for outdoor and marine brands to redirect the consumer rush toward environmental impact. For the third year, Mustang Survival will lead the effort and rally partners to contribute a portion of holiday sales to a nonprofit dedicated to ocean health.<\/p>\n\n\n\n

\u201cFor the past two years, Mustang Survival has opted for Blue Friday instead of Black Friday,\u201d said Anja Mueller, Mustang Survival\u2019s director of marketing and e-commerce. \u201cOur role is to grow the movement, amplify its impact, and invite more companies to take part.\u201d<\/p>\n\n\n\n

For 2025, all donations will support the Ocean Legacy Foundation, a Vancouver-based organization focused on removing and recycling ocean plastic. The campaign will help fund large-scale cleanups along British Columbia\u2019s coast. According to the foundation, every $4 donated removes one pound of waste from the Pacific and redirects it to their recycling facility in Richmond, British Columbia.<\/p>\n\n\n\n

\u201cIt\u2019s rewarding to bring more intention to a season that’s often focused on spending,\u201d Mueller said. \u201cBy helping continue the Blue Friday legacy, we\u2019re giving people a chance to shop with purpose and support cleaner oceans.\u201d<\/p>\n\n\n\n

Mustang Survival is calling on like-minded marine and outdoor brands to participate and contribute to the Ocean Legacy Foundation this year. Sailors and consumers can also back the effort by choosing to shop with Blue Friday partners.<\/p>\n\n\n\n

More information and partner registration details are available at blue-friday.ca<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mustang Survival again turns Black Friday into Blue Friday, raising funds for ocean cleanup and inviting more brands to join the effort.<\/p>\n","protected":false},"author":11,"featured_media":61497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"BS_author_type":"BS_author_is_guest","BS_guest_author_name":"Cruising World News Desk","BS_guest_author_url":"","hydra_display_date":"","hydra_display_updated":false,"arc_story_id":"","arc_website_url":"","arc_subtype":"","arc_exclude_from_feeds":false,"sponsored":false,"sponsored_label":"Sponsored Content","sponsored_display_label":false,"post_right_rail":true,"post_right_rail_ad_1":true,"post_right_rail_ad_2":true,"post_right_rail_ad_3":false,"post_right_rail_ad_4":false,"post_right_rail_recirc":true,"fixed_anchor_ad":true,"post_top_ad":true,"post_off_ramp":true,"post_taboola":false,"labels":true,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":"","ad_settings_ads_on_this_page":true,"ad_settings_automatic_ad_injection_into_the_content":true,"ad_targeting":"","alternate_title_newsletter":"","alternate_content_newsletter":"","sponsored_image":false,"sponsored_url":"","social_share":true},"categories":[165],"tags":[1924,157,2000,2052,197,290],"class_list":["post-61496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","tag-conservation","tag-gear","tag-lifestyle","tag-mustang-survival","tag-people","tag-sustainable-sailing"],"acf":[],"apple_news_notices":[],"_links":{"self":[{"href":"https:\/\/www.cruisingworld.com\/wp-json\/wp\/v2\/posts\/61496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cruisingworld.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cruisingworld.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cruisingworld.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cruisingworld.com\/wp-json\/wp\/v2\/comments?post=61496"}],"version-history":[{"count":0,"href":"https:\/\/www.cruisingworld.com\/wp-json\/wp\/v2\/posts\/61496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cruisingworld.com\/wp-json\/wp\/v2\/media\/61497"}],"wp:attachment":[{"href":"https:\/\/www.cruisingworld.com\/wp-json\/wp\/v2\/media?parent=61496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cruisingworld.com\/wp-json\/wp\/v2\/categories?post=61496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cruisingworld.com\/wp-json\/wp\/v2\/tags?post=61496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}